The story of committed cosmetics by Anne-Marie Gabelica
Committed cosmetics or nothing
oOlution was born from Anne-Marie Gabelica's desire to create skin care without any compromise, to offer everyone skin care products that respect both the skin and the planet. Skin care products rich in a unique diversity of plants, truly 100% natural, organic, vegan, made in France, without palm oil and no filler ingredients. The empty bottles and tubes are returnable. We are proud of our commitments and our core values, oOlution represents what we hold dear: the circular economy, the eternal cycles of resilient ecosystems and also the infinite possibilities that are open to us because there is still so much to do to to protect our planet.
The beginnings of uncompromising beauty
The oOlution seed was sown in 2010 when Anne-Marie Gabelica, our founder who worked for a major cosmetics group, had had enough of creams tired of creams that were always based on the same model: an obscure formula and a handful of active ingredients supposed to do everything for everyone. Determined to create truly different skincare products, Anne-Marie dropped everything to create oOlution. to create oOlution. Her goal: to create original formulas that are 100% of natural origin, with no false promises, rich in a unique diversity of plants from 20 to 70 active ingredients per treatment, and no filler ingredients.
the ingredients it needs at the given moment."
One goal: to limit the ecological impact of the skin care we produce
Driven by her desire to do her best, Anne-Marie doesn't stop there, her desire to have the best possible ecological and social impact. With the help of ADEME and expert engineers, she conducted an eco-design study study on oOlution skincare products, to limit their ecological impact from formulation to packaging. This unique approach won her a prize from the French Minister for Ecology. In all, it took 3 years to achieve and now our first skincare product, La cream hydratante éclat, is born :)!
Hectares of forest
saved
Litres of palm oil saved
Plants in
our skin care products
Tons of oil
not used
On the initiative of Anne-Marie Gabelica: an inspiring woman
Anne-Marie's passion for natural care goes back to her childhood: she grew up in a family cocoon that valued the relationship with nature. Her mother always used natural remedies to treat everyday ailments. The benefits of vinegar, lemon or baking soda have never held any secrets for her! After high school, Anne-Marie naturally began studying biology and became an agronomist in biochemistry. She is particularly interested in organic farming, fascinated by ecosystems and their balance. Passionate about primates, and in particular the Orangutans in particular, she used to call the consumer departments of the big food companies to ask them about their massive use of palm oil. Until one day, she discovered that 20% of palm oil is consumed by the cosmetics industry.
Anne-Marie's career path: from a large group to reasoned entrepreneurship
She worked for a major cosmetics group for 7 years and became convinced that everything had to be improved: greater transparency in product product formulations, more research into the natural ingredients and less marketing, and more real actions to benefit the the environment. In 2015, she became a natural beauty and well-being expert for La Quotidienne program on France 5, where for 4 years she shared tips and tricks for a healthier, more responsible life. Now the mother of three young children, Anne-Marie is even more aware of the positive impact thatresponsible entrepreneurship can have. In her own way, she is determined to leave future generations a more viable future in a fairer world. future generations a more sustainable future in a fairer world. For her, oOlution is more than just a cosmetics brand. but first and foremost a corporate citizen whose mission is to bring skin while having a maximum positive social and environmental impact. environmental impact.
Anne-Marie shares her beauty secrets and routine with you: "For me, having a simple routine and sticking to it is the key to beautiful skin.
skin. Putting together a routine doesn't have to be complicated.
just choose simple, effective products whose power lies in the diversity
power lies in the diversity of their active ingredients.
1) My routine always starts with The purifying & soothing gel cleanser, because cleansing your skin
after a long day is crucial.
2) Then, I spray my face with La brume tonique apaisante for its lightness and freshness. This treatment water not only removes the harmful effects of limescale, but also prepares the skin to receive
skin care.
3) Once your skin has been cleansed, a good moisturizing treatment
will give you a glow like no other! I choose La cream hydrating radiance to moisturize my skin
on a daily basis, because it's a skincare product light and brings radiance to the face.
4) I've recently
also adopted La cream anti-âge global which I apply in the evening to prevent and attenuate
the little wrinkles that are starting to appear. For me, adopting a skincare product
anti-aging is not about fighting time, but rather about honouring and accepting this change.
to honor and accept this change."
