The story of committed cosmetics by Anne-Marie Gabelica
Committed cosmetics or nothing
oOlution was born from Anne-Marie Gabelica's desire to create skin care without any compromise, to offer everyone skin care products that respect both the skin and the planet. Skin care products rich in a unique diversity of plants, truly 100% natural, organic, vegan, made in France, without palm oil and no filler ingredients. The empty bottles and tubes are returnable. We are proud of our commitments and our core values, oOlution represents what we hold dear: the circular economy, the eternal cycles of resilient ecosystems and also the infinite possibilities that are open to us because there is still so much to do to to protect our planet.
The beginnings of uncompromising beauty
The journey started with the birth of oOlution in 2010 when Anne-Marie Gabelica, our founder, who used to work for a large cosmetics group, was tired of creams that were always built on the same model: an obscure formula and a handful of active ingredients that are supposed to work wonders for everyone. Determined to create truly different skincare products, Anne-Marie dropped everything to create oOlution. Her goal: to create unique 100% natural formulas, without false promises, rich in a unique diversity of plants, from 20 to 70 active ingredients per skin care, and without any filler ingredients.
the ingredients it needs at the given moment."
One goal: to limit the ecological impact of the skin care we produce
Driven by her desire to do the best, Anne-Marie always looks for ways to improve oOlution. Her wish is to have the best ecological and social impact. With the help of ADEME and expert engineers, she conducted an eco-design study on the eco-design of oOlution skin care products, in order to limit their ecological impact, from formulation to packaging. This unique approach earned her a prize from the Minister of Ecology. In all, it took 3 years to reach the requirements and our first Glow Up skin care product is born :) !
Hectares of forest
saved
Litres of palm oil saved
Plants in
our skin care products
Tons of oil
not used
On the initiative of Anne-Marie Gabelica: an inspiring woman
Anne-Marie's passion for natural care goes back to her childhood: she grew up in a family cocoon that valued the relationship with nature. Her mother always used natural remedies to treat everyday ailments. The benefits of vinegar, lemon or baking soda have never held any secrets for her! After high school, Anne-Marie naturally began studying biology and became an agronomist in biochemistry. She is particularly interested in organic farming, fascinated by ecosystems and their balance. Passionate about primates, and in particular the Orangutans in particular, she used to call the consumer departments of the big food companies to ask them about their massive use of palm oil. Until one day, she discovered that 20% of palm oil is consumed by the cosmetics industry.
Anne-Marie's career path: from a large group to reasoned entrepreneurship
She worked for 7 years in a large cosmetics group and became convinced that everything had to be improved: more transparency in product formulations, more research into natural ingredients and less in marketing, more real actions beneficial to the environment. In 2015, she became a natural beauty and well-being expert for the TV show La Quotidienne on France 5, where for 4 years, she shared all her tips and tricks for a healthier and more responsible life. Now a mother of two young children, Anne-Marie is all the more aware of the positive impact that responsible entrepreneurship can have. In her own way, she is determined to leave a more sustainable future in a fairer world for the next generations. For her, oOlution is not just a cosmetics brand, but first and foremost a corporate citizen whose mission is to bring more to the skin while having a maximum positive societal and environmental impact.
Anne-Marie shares her beauty secrets and routine with you: "For me, having a simple routine and sticking to it is the key to keeping a beautiful
skin. Building a routine doesn't have to be a complicated step, just choose simple and effective products, whose power lies in the diversity of active ingredients.
1) My routine always starts with Gentle Angel because cleansing your skin after a long day is a crucial step.
2) Then I apply Flower Power for its lightness and freshness, this floral water helps soothe the skin after cleansing but also prepares it to receive
skin care products.
3) Once your skin is cleansed, a good moisturizer
will give you a glow like no other! I choose Glow Up to moisturize my skin
every day because it's a light skincare product that brings radiance to the face,
everything you need in the morning to feel refreshed ;)
4) Recently I have also adopted
Age Out which I apply in the evening to prevent and reduce
the little wrinkles that are starting to appear. Adopting an anti-ageing skincare product
is not for me the sign that it is the moment to fight against time but on the contrary
to honour and accept this change.
Surrounded by a committed and caring team
In 9 years, the oOlution team has grown to 19 members.
Each new recruitment generates a lot of emulation.
are sometimes surprised by the number of people they meet.
they meet. Indeed, for us, it's essential to recruit committed people
with strong social and environmental values, but also, and very importantly
but also, and this is very important, caring and open-minded. Within the
team, we try to be as attentive as possible to each individual's needs
and well-being. Thanks to this,
we're all lucky enough to work in a healthy, welcoming environment
where everyone can contribute their ideas and, above all, their good humour!
good humor!
To join us, consult our offers & to talk beauty
write to us at [email protected].