The brand

Generous in our ingredients, audacious in our commitments

A small brand, yes, but with big ideas! At oOlution, we believe that we shouldn't have to choose between health, beauty and ecological impact.

Crazy challenge? The small team makes it its daily mission to offer skin care products that truly respect our skin and our planet.

We are uncompromising!

The Story

The oOlution seed was born 10 years ago when Anne-Marie, who worked for a large cosmetics group, got tired of creams always built on the same model: an obscure formula and a handful of active ingredients supposed to do it all for everyone.

Determined to create a truly different kind of care, Anne-Marie is giving her all to create oOlution. Her goal: to create new formulas that are 100% natural, without false promises and rich in a unique diversity of plants, so that each skin can, truly, draw the ingredients it needs.

Driven by her desire to do the best she can, Anne-Marie does not stop there, her wish being to have the best ecological and social impact. With the help of ADEME and specialized engineers, she conducted an eco-design study on oOlution facial care products, in order to limit their ecological impact, from formulation to packaging. This unique approach earned her an award from the Minister of Ecology. All in all, it took her 3 years to reach her requirements and Glow Up was born :)

The founder

Anne-Marie's passion for natural care goes back to her childhood: she grew up in a family cocoon that values the relationship with nature. Her mother has always used natural remedies to treat everyday ailments. The benefits of vinegar, lemon or baking soda have never held any secrets for her!

After high school, Anne-Marie very naturally started studying biology and became an agricultural engineer. She is particularly interested in organic agriculture, fascinated by ecosystems and their balance. She worked for 7 years in a large cosmetics group and became convinced that everything had to be improved: more safety for everyone's health, more real actions beneficial to the environment.

In 2015, she became a natural beauty and well-being expert for the TV show La Quotidienne on France 5, where for 4 years she shared all her advice and tips for a healthier and more responsible life.

Now a mother of two young children, Anne-Marie is all the more aware of the positive impact that responsible entrepreneurship can have. At her level, she is determined to leave her children, tomorrow, a more viable future in a fairer world.

Part 1

Our ingredients and formulas

More than 150 organic plants at the service of our skin

Unique plant diversity

"If there's only one thing I've learned from my scientific studies, it's the principle that the more diverse an ecosystem is, the more balanced and resilient it is."

Everything started from this observation: in nature, it is the diversified ecosystems, very rich in species, that are the most stable and balanced.

oOlution has therefore created care products that reflect this nature: care products with up to 70 active plant ingredients. We don't believe that a single ingredient can offer a miracle result, but that only a wide variety of plants can enable each skin to get what it needs when it needs it and thus maintain its balance and natural beauty.

Each ingredient is carefully chosen and brings its own beneficial touch to the care. Discover the virtues of each plant directly on the product sheets.

100% natural

A few words are better than a long speech.

Our formulas are 100% natural. There, it's said! We don't even leave even a small 1 or 2% to fillers, toxins, mineral oils and other endocrine disruptors. Period.

Our ingredients

oOlution is a 100% natural brand which means that all the ingredients in our cosmetics come from plants, vegetable oils and vegetable butters. All the oils are extracted by first cold pressing which guarantees their quality, and extracted the same day they are picked. The hydrolats and essential oils come from organic farming, and the vast majority come from France. The essential oil of Ylang-Ylang, produced in Madagascar, comes from a sustainable forest harvest.


From the outset, we have chosen to use only plant-based ingredients. We have always wished to act with a deep respect for biodiversity, nature and animals. It has therefore always been obvious for us to formulate vegan skincare to be in line with our principles.

Palm oil free

One of the struggles of oOlution since its beginnings has been to prohibit the use of palm oil or its derivatives, despite their massive and systematic use in cosmetics.

The cultivation of palm oil is responsible for the destruction of the primary forest of Southeast Asia, leading, as we know, to climate change and an irreversible loss of biodiversity. The cosmetics industry consumes 24% of this oil... It was therefore imperative for us to say stop.

We are very proud that this commitment has been rewarded with a Prize from the Ministry of Ecology as early as 2013... but the battle must continue!

Part 2

Our Commitments

Our suppliers

Promote plants that grow in France and support organic farming. A large majority of the aqueous and oily extracts present in our products, such as peppermint, come from the same producer near Gap and are of course from organic farming. The Calendula for example, comes from wild and sustainable harvesting in France. For ingredients that do not come from France, such as coconut oil, oOlution makes sure that it comes from a group of family farms, without animal exploitation. The same care is taken in the search for each ingredient.

Made in France

Promoting French manufacturing means first and foremost ensuring the know-how of French producers and their commitment that is perfectly compatible with the oOlution philosophy. But it also means being able to trace the path of the ingredients and minimize the impact on the environment. The care products are made in France in laboratories approved by organic labels. The packaging is also mainly made in France, or never far away (Italy or Germany).

Our packaging - the deposit box

Our plastic packaging is reused or recycled. Not to standardize all packaging and to offer only glass bottles is a choice. Even if it seems more ecological, glass poses several major problems: its manufacture, its weight and its actual recycling. Our plastic packaging is 100% recyclable (not mixed with metal) and can be returned to us in a T envelope for 1 year now. In a zero-waste approach, we have set up a system of re-use of our bottles via the deposit. This allows the packaging to be either refilled after being carefully cleaned and disinfected, or to be transformed (up-cycled), into garden furniture for example.

Other actions

Protection of primary forests

oOlution is committed to the Kalaweit association which fights against deforestation in Indonesia. Over the past 10 years, oOlution has preserved 9.8 hectares of forest in Borneo. Kalaweit is involved in the preservation of gibbons in Indonesia, the fight against animal trafficking and also works to raise awareness among local populations about the preservation of biodiversity.

Support for people with disabilities

oOlution is committed to environmental activism, but is also committed to people. Our deposit system has integrated an association, ESAT, which employs adults with disabilities in order to give them the opportunity to integrate or reintegrate into professional life. The bottles that can be reused and returned to us in the T envelope are then sent to the ESAT workers who clean and disinfect them before drying them so that they can be refilled.

Part 3

The to-do list: the future of oOlution

In its idealistic vision, oOlution still has plenty of ideas to improve the way we consume and produce cosmetics.

- To make it possible to deposit our products sold at retailers, in order to go even further in this process.

- Develop the first truly responsible shampoo: 100% natural and palm oil free.

- Design 100% biodegradable packaging.